Like Marcinek, I'm a technology specialist (we call it computer facilitator in Surrey BC). It is part of my duties/responsabilities to help the teachers grow in the area of technology and to promote the usage of technology in classrooms. If a teacher wants to use the computers with a tool to enhance their learning, if anything goes wrong, they call me. Usually they know the technology or they've seen it at a professional development or department meeting. Great that they want to try it. But I take it a step further.
Marcinek says that "If your colleagues use PowerPoint effectively and the kids are learning from it then let them go. Let them check it off as technology integration!" I disagree. Let them use PowerPoint, but at some point show a few of the students in that classroom, or the teacher themself an example of Prezi and what it's capabilities are. Perhaps the teacher has never heard of Prezi, so give them a choice.
A good example of this situation is ordering at a restaurant. You've been at this restaurant before and you know that the last time you ordered something you liked how it tasted. But if you continue to order the same thing over and over again, does it not get boring? And what are you missing out? When others talk about that restaurant you can only contribute the one item that you ate. So what can you say? Same principle applies
Instead, you have a choice. Most people ask the waiter/waitress what do they recommend. Or they ask others at their table what they've order, or (and this is what I model I follow for my method of training) they look at other tables and see what others are eating, and see what looks good. They get curious. That's what I try to do. I create an example or get an example of a new software or Web 2.0 tool, and I show the teacher. "Hey look at how cool this is...". Then I send them a copy, and wait. Most teachers are inquisitive, and like trying new things, to learn. Soon, those teachers try it out, or come to me and ask if I can show them how to use the new tool. It's still at their pace, but with this method the teacher gets to see all the options on the menu before making their choice.
Other tools can be used to a full capacity, and can take quite a long time to use all of its capabilities
See below for an example of Voicethread, a Web 2.0 tool